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Dutch watching more television

In 2012 the Dutch enjoyed an average of 3 hours and 16 minutes of television per day. Although lazing on the couch in front of the TV has been actively discouraged in the Netherlands through a variety of sustained campaigns to promote physical activity instead, the Stichting KijkOnderzoek (Audience Research Foundation) observed that the Dutch actually watched more television last year than ever before.

Dutch partiesIn fact, the Dutch watched an average of 5 minutes more television per day in 2012 than they did in 2011. An annual report from the Stichting KijkOnderzoek, which analyses Dutch television ratings and viewing behaviour, revealed that the increase can largely be attributed to the extensive coverage of a large number of international sporting events ….in addition to the exceptionally poor weather experienced in the Netherlands last summer!

The European Championship football match between the Netherlands and Portugal recorded the highest viewing figures for 2012. Yet the most popular television program was not related to sports at all – it was instead a typical Dutch reality show called ‘Boer Zoekt Vrouw’ (Farmer Seeks Wife). And despite the fact that the Publieke Omroep van Nederland (the Dutch public-service broadcasting system) is currently making significant cost savings, their market share of broadcasting saw modest growth in 2012, whilst that of popular Dutch commercial television stations such as RTL 4 and SBS6 decreased slightly.

So, what do the Dutch love to do most while sitting in front of the box? Munch on their favourite Dutch snacks of course! Typical Dutch TV snacks include Dutch cheese cubes, bierworstjes (beer sausages), borrelnootjes (cocktail nuts), paprika flavour crisps and hamka’s (ham and cheese flavour crisps).

Prefer to read this article in Dutch? Then why not visit to our sister blog, heimwee.info, specifically intended for Dutch emigrants abroad?

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